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all the individuals and units involved in purchasing process are classified as Approved answer all persons and entities involved in the buying process are classified as MKT Chapter 6 Quiz Cards | Quizlet It consists of all individuals and entities that play a role in the company's purchasing decision-making process. shopping mall. unlike consumer purchases, […]

all the individuals and units involved in purchasing process are classified as

2023-03-18 12:32

all the individuals and units involved in purchasing process are classified as

Approved answer

all persons and entities involved in the buying process are classified as

MKT Chapter 6 Quiz Cards | Quizlet

It consists of all individuals and entities that play a role in the company's purchasing decision-making process. shopping mall. unlike consumer purchases, business purchases tend to involve ___________ and a more professional effort. more participants in decision-making.

Marketing Chapter 6 Flashcards | Quizlet

schools hospitals nursing homes prisons and other institutions that provide goods and services to the people in their care. government market. units of government - federal and local - that buy or rent goods and services to carry out the main functions of government.

All persons and entities involved in the purchase process ...

All persons and entities involved in the buying process are classified as. Business ...

Marketing Management - Chapter 4 Flashcards | Quizlet

psychological benefits. ___ focus on price savings credit terms and profits; some customers claim that these are the only advantages. Economic benefits. ____ competitive product price plus the added value of the company's product. Economic value to the customer. ____ Is the first stage of the purchase-decision process.

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b2b MCQ Models

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Chapter 6 Flashcards

Study Chapter 6 flashcards. Create flashcards for FREE and quiz yourself with an interactive flipper.

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Chapter 6

144cards Marketing

Marketing Principles & Concepts

The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is: a) situational analysis b) business buying process c) business diversification d) business process automation

b) business buying process

Business buyer behavior refers to the: A) buying behavior of consumers who buy goods & services for personal consumption B) buying behavior of the organizations that buy goods and services for use in the production of other products & services that are sold, rented, or supplied to others

B) buying behavior of the organizations that buy goods and services for use in the production of other products & services that are sold, rented, or supplied to others

Which is NOT part of the business market? A) Kruger Group sells interior security systems to resorts. B) A country club buys safety equipment for its swimming pool. C) Sue shops for her family's groceries at the local Whole Foods store.

C) Sue shops for her family's groceries at the local Whole Foods store.

Business markets are similar to consumer markets-how?: . A) the nature of the buying unit is the same for both B) the decision processes involved in both the markets are same C) both involve people who assume buying roles & make purchase decisions to satisfy needs

C) both involve people who assume buying roles & make purchase decisions to satisfy needs

The business marketer normally deals with ________ than the consumer marketer does. A) far fewer but far larger buyers B) far more but far smaller buyers C) negligible customer complaints D) far less fluctuations in demands

a) far fewer but far larger buyers

Company produces insulin, a product with/very stable demand. Despite price change several times past 2 years, the demand has remained relatively unaffected. In this instance, the demand for insulin reps x demand. A) latent B) negative C) inelastic D) derived

c) inelastic

In business markets with inelastic demand ________. A) the total demand for products is not much affected by short-term price changes B) buyers are highly sensitive to price changes C) derived demand is absent

a) the total demand for products is not much affected by short-term price changes

A university enrolled 200 graduate students last fall However, the enrollment rate was only slightly affected following a 12-percent hike in tuition the following fall. This illustrates ________ demand. A) derived B) negative C) highly elastic D) composite E) inelastic

e) inelastic

Business demand that ultimately comes from the demand for consumer goods is known as ________ demand. A) derived B) negative C) primary D) consumer

a) derived

Green Bees, will perform in Berlin in XMAS. There is high demand for tickets among fans. In this instance, the high demand for tickets for the Green Bees concert is representative of x demand. A) primary B) negative C) derived

c) derived

Demand for outboard motors depends on consumers purchasing fishing boats. This is an example of ________ demand. A) primary B) composite C) derived D) elastic

c) derived

Jeremy's, a handbag manufacturer in Lower Manhattan, procures a large stock of leather in anticipation of brisk sales of handbags during December. This is an example of a(n) ________ demand. A) composite B) derived C) primary

b) derived

Which is true about business purchases? A) Business purchases involve more professional purchasing effort than consumer purchases. B) Business purchases involve fewer participants in decision-making compared to consumer purchases.

A) Business purchases involve more professional purchasing effort than consumer purchases

________ involves systematically developing networks of supplier-partners to ensure a dependable supply of products and materials for use in making products or reselling them to others. A) Supplier development B) Business buying C) Supplier quality assurance

A) supplier development

The owners of a manufacturing firm have developed a core network of suppliers to ensure an uninterrupted supply of products. This is an example of ________. A) capability management B) a supply bottleneck C) asset management D) backsourcing E) supplier development

e) supplier development

The demand for Alpha Stampings' products is ultimately based on the demand for new automobiles in the consumer market. This is an example of ________ demand. A) negative B) latent C) primary D) derived E) composite

d) derived

A ________ creates a long-term relationship in which the supplier promises to resupply the buyer as needed at agreed prices for a set time period. A) blanket contract B) request for proposal C) supplier proposal D) change order

A) Blanket contract

In which stage of the business buying process does a buyer ask users to rate their satisfaction with the supplied materials? A) problem recognition B) performance review C) supplier search D) supplier selection

B) performance review

A manager at factory, wanted his subordinates to rate their satisfaction about the new pistons that arrived last month based on strength/ease of handling. Which of the following is evident here? A) order-routine specifications B) supplier selection C) performance review

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