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    nivea word comes from a latin word. what do you think is the meaning of nivea?

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    Nivea

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    Nivea

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    For other uses, see Nivea (disambiguation).

    Nivea

    Product type Skin and body care

    Owner Beiersdorf AG Country Germany

    Introduced 1911; 111 years ago

    Related brands Eucerin Aquaphor Labello Coppertone Markets Worldwide Website nivea.com

    Nivea (German pronunciation: [niˈveːa] (listen),[1][2] stylized as NIVEA) is a German personal care brand that specializes in skin and body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz. Troplowitz working with Beiersdorf's associate, Dr Paul Gerson Unna, and the German chemist Isaac Lifschütz, developed a new skin care cream. In 1900, Lifschütz developed the first stable water-in-oil emulsion, Eucerit. This was the origin of Eucerin. comes from the Latin adjective , , , meaning "snow-white".[3]

    During the 1930s, Beiersdorf produced various products such as tanning oils, shaving creams, shampoo, facial cleanser, and toners. In World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf bought the rights back. During the 1980s, the NIVEA brand expanded into a wider global market.

    Contents

    1 History 1.1 Timeline

    1.1.1 Before World War I

    1.1.2 1920s

    1.1.3 Nazi period in Germany and aftermath

    1.1.4 Rest of 20th century

    1.1.5 Twenty-first century

    2 Controversies 3 See also 4 References 5 External links

    History[edit]

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    Timeline[edit]

    Before World War I[edit]

    1882: Paul Carl Beiersdorf established the company on March 28. NIVEA originated in Germany. The date of the patent document for the manufacture of medical plasters is taken as the date of the company’s formation.

    Beiersdorf produced gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology.

    1890: Pharmacist Oskar Troplowitz (born in 1863 in the Prussian City of Gleiwitz - now Gliwice, Poland) took over the company.[4]

    1893: The first international cooperation agreement was concluded with U.S. trading company Lehn & Fink for the U.S.

    1900: Patent application for Eucerit, an emulsifying agent. Eucerit was the basis for Eucerin and, later on, for NIVEA Creme.

    1906: The first overseas branch was established in London.

    1909: Labello was launched on the market. It was the first lip care product in sliding tube packaging. The term Labello is derived from Latin for "beautiful lip" (labea = lip; bello = beautiful).

    1911: NIVEA Creme – the first stable water-in-oil emulsion – was introduced. The emulsifying agent Eucerit is made from lanolin, found in sheep's wool, and is the key to NIVEA Creme's unique properties.[5]

    1918: The deaths of Oskar Troplowitz and his partner Otto Hanns Mankiewicz resulted in the formation of a formal company on June 1, 1922.

    1920s[edit]

    NIVEA 1924–2010.

    1922: Willy Jacobsohn took over as Chairman of the Executive Board of the newly formed stock corporation. The first self-adhesive plaster was introduced under the name Hansaplast.

    1925: NIVEA is relaunched in a new packaging: a blue tin with a white logo.

    1928: Beiersdorf shares were listed on the Hamburg stock exchange for the first time. Over 20 production sites worldwide were already in operation.

    Nazi period in Germany and aftermath[edit]

    1933: Under pressure of National Socialist propaganda, the Jewish members of the Executive Board stepped down. Willy Jacobsohn, the former Chairman of the Executive Board, headed the foreign affiliates from Amsterdam until 1938.

    By adopting a policy of "honorable tactics", the Beiersdorf Executive Board, under the leadership of Carl Claussen, steered the company through the Nazi period. Although Beiersdorf retained its own business culture, it still cooperated with the regime.[6]

    1936: tesafilm, an innovative transparent adhesive film, was launched.

    1941: tesa was introduced as the umbrella brand for self-adhesive technology.

    During World War II, marketing manager Elly Heuss-Knapp distanced the brand from Nazi ideology.[6] In 1949 her husband Theodor Heuss became first President of the Federal Republic of Germany.

    1945: At the end of the Second World War, most of the Hamburg production plants and administrative buildings in Hamburg were destroyed during bombing in WW2.

    1945–1949: Most of the affiliates and the international trademarks in almost all countries, in particular in the USA, the UK and the Commonwealth, and France, are lost. The Beiersdorf company began to regain its trademarks again.

    स्रोत : en.wikipedia.org

    Brand History NIVEA

    NIVEA has enjoyed over 100 years of success. Today it is one of the world’s largest skin care brands. The whole brand history can be read here!

    Home - Brands - Brand History - NIVEA

    ALWAYS IN TUNE WITH THE TIMES

    ALWAYS IN TUNE WITH THE TIMES THE GLOBAL NIVEA BRAND

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    FIRST NIVEA CREME 1911

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    NIVEA ADVERTISEMENT 1912

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    NIVEA POSTER 1912

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    NIVEA CREME 1920

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    FIRST BLUE NIVEA TIN 1925

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    NIVEA POSTER „THE NIVEA BOYS“, 1925

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    NIVEA CREME POSTER, 1927

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    NIVEA CREME 1928

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    NIVEA SCHAMPUN ADVERTISEMENT 1931

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    NIVEA POSTER, UK 1930S

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    NIVEA POSTER, ITALY 1935

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    NIVEA POSTER, INTERNATIONAL 1934

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    स्रोत : www.beiersdorf.com

    NIVEA

    In 1911, NIVEA built an entire company around skincare. Now, 100 years later, you can read our stories and discover our history.

    NIVEA HISTORY - 100 YEARS IN THE MAKING

    100 YEARS OF NIVEA

    NIVEA HISTORY - 100 YEARS IN THE MAKING

    Over 100 years ago, we invented modern skin care with NIVEA Creme. Today, millions of people all over the world, all with different types of skin, rely on the NIVEA brand. That is why our researchers work extensively with different skin types and the different care requirements brought about by culture, gender and age. Thanks to this approach, we have developed numerous innovative skin care products over the past few decades – from deodorants to sunscreen products. We work with over 50 institutions around the world to ensure that our products are suitable for your skin. At our headquarters in Hamburg we have even set up our own laboratory for Asia and Latin America, where we conduct research specifically aimed at skin types and climate conditions found in these regions. We do this so that one day everybody in the world can place their trust in NIVEA products.

    slide 1 to 2 of 11

    THE NIVEA STORY BEGINS IN 1911

    THE FIRST NIVEA CREME TIN 1911

    THE NIVEA STORY BEGINS IN 1911

    NIVEA CREME TIN 1922

    HOW IT ALL BEGAN

    Before NIVEA Creme's success story could begin, something entirely different had to be invented – Eucerit. Eucerit acts as an emulsifier and combines oil and water into an extremely fine, stable mixture. Fortunately, Dr Isaac Lifschütz had developed this completely new emulsifier by 1911. Dermatologist Professor Paul Gerson Unna admired Dr Lifschütz’s specialist knowledge in this area and presented it to Dr Oscar Troplowitz, chemist and co-founder of Beiersdorf. The latter immediately realised that the water-in-oil emulsion would form the perfect base for a cosmetic skin cream. All they now needed was a name. And to find one, Dr Troplowitz needed to look no further than the cream itself. Once the emulsion was finished, it had a snow white colour. The name NIVEA comes from the Latin words “nix, nivis” and means “snow”. When translated, NIVEA literally means “snow white”.

    1911-1949

    BRINGING NIVEA TO THE WORLD

    1911

    It all began in 1911, when the pharmacist and visionary entrepreneur Dr. Oscar Troplowitz recognised the potential in Eucerit, an emulsifier developed by the chemist Dr. Isaac Lifschütz.

    Eucerit made it possible to bind water and oil into a stable cream, and was first intended for use in the medical field. Dermatologist Prof. Paul Gerson Unna appreciated Dr. Lifschütz’s expertise in his field and introduced him to Dr. Troplowitz, who immediately recognized that the water-in-oil emulsion would make the perfect basis for a cosmetic skin cream. All it needed now was a name.

    To find it, Dr. Troplowitz didn’t need to look any further than the cream itself. Inspired by its snow-white colour, he called it NIVEA – a name derived from the Latin words nix (snow) and nivis (of snow).

    Finally, the years of research and creativity had paid off. In December of 1911, NIVEA was launched. The legacy of our first skincare cream was born.

    From the very start, it was Dr. Troplowitz’s goal to develop high quality products that were affordable to all. With NIVEA’s vast product range, which provides expert care no matter what your skin needs, Dr. Troplowitz’s vision has lived on. And it will continue to for the next 100 years.

    slide 1 to 2 of 5

    DR. OSCAR TROPLOWITZ

    Company Founder

    EUCERIN PATENT

    Eucerin Patent; Dr Isaac Lifschütz

    1914

    NIVEA has been globetrotting almost since the day we were born, thanks to a special skincare ingredient called Eucerit.

    Invented by one of NIVEA’s founding fathers, Dr Isaac Lifschütz, Eucerit made it possible for a skin cream to remain stable over time – which lead directly to the creation of NIVEA Creme in 1911. This was the first skincare cream that could be exported around the world without losing any of its quality or consistency.

    Just three years after NIVEA Creme made its debut in Hamburg, it was available on every continent, and nearly half of NIVEA’s sales came from overseas. By 1914, our products were produced not only in Hamburg, but also in Buenos Aires, Copenhagen, Mexico, Moscow, New York, Paris and Sydney.

    At the time, this kind of rapid international expansion was unheard of in the skincare industry. We were in uncharted waters – which meant that we often had to employ a little ingenuity when introducing NIVEA to new markets.

    In South Africa, for instance, all our advertising had to appear in not one, but three languages – English, Zulu and Xhosa. In the UK, we needed to replace NIVEA Creme’s blue tin with plastic packaging when we realised that British people associated the aluminium tins with shoe polish.

    स्रोत : www.nivea.ph

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