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The design brief consists of all possible solutions to the problem statement. True False Correct Answer: False
The design brief consists of all possible solutions to the problem statement.
Posted on December 26, 2020 by admin
The design brief consists of all possible solutions to the problem statement.
True FalseCorrect Answer: False
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How to Frame Design Problem Statements
Even the most exciting product ideas can flop without an understanding of the user problem to solve. A clearly-framed design problem statement is an essential step in the design process for creating products that truly matter.
In 2006, Microsoft made the competitive move and released Zune, its version of the futuristic, one-buttoned, every-song-in-your-pocket iPod. The onscreen colors were punchy and the interface was type-led with a beautiful minimalist font. It was a bold move to challenge Apple, but in the world of product, success is not always about being first.
The Microsoft Zune was not a successful product because it didn’t address any special design problems in daily life not already fulfilled by features in other products.
It could be argued that the Zune-only features, such as wirelessly sending a song from one Zune to another (an innovative feature in the mid-aughts) were just as good as the iPod-exclusive features, making Microsoft’s product a seemingly strong contender. But instead, it was a failure.Why?
You could unearth countless reasons why the Zune wasn’t a success (and probably a pile of reasons why it should have been). One major underlying cause was that Microsoft had not identified a problem the Zune would solve. There were no clear user needs that the iPod was failing to meet or any new innovation that would shake things up. The Zune was solving nothing.
If there is no problem, there is no solution, and no reason for a company to exist. – Vinod Khosla, Khosla Ventures (a Silicon Valley venture capital firm)
What Exactly Is a “Design Problem”?
We’ve all had them, solved them, and most definitely caused them. But to put it in simple terms is a challenge in itself. The Oxford dictionary says a problem is “a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome.” True, but this implies there is an awareness of the desired outcome. With all due respect to the brilliant minds at the Oxford Dictionary, this definition is missing an important component: unconscious desires.
Inventor of the automobile, Henry Ford, knew about this layer of desire when he famously said, “If I had asked people what they wanted, they would have said faster horses.” He knew that the unwelcome matter at hand was that horses were too slow. But this wasn’t really the problem that needed solving. There was a deeper need that his customers couldn’t articulate.
Henry Ford, and a driver of the first Model T.
Richard Buchanan is a “design theorist” whose career revolves around human-centered design thinking principles. In his paper, Design Research and the New Learning, he alludes to a user’s unarticulated need when he defines design as “the human power of conceiving, planning, and making products or services that serve human beings in the accomplishment of their individual and collective purposes.” It’s the user’s purpose that needs attention, not simply an unwelcome situation. This deeper need is at the root of what a user desires, whether or not they can articulate it.
Ford’s customers thought they needed a faster version of what they already had. But Ford understood their deeper purpose: to get from one place to another faster. This distinction helped him avoid simply engineering a faster horse and instead opened the doors to create something that had never existed before.
A problem isn’t simply an unwanted situation or a matter that deviates from the norm—although these are still valid definitions of a problem. For designers and creative problem solving, a problem is an unmet need that, if met, can satisfy the user’s purpose.
Framing a problem brings focus to an otherwise busy landscape.
Why Frame a Problem?
Framing a design problem is the first step in a human-centered design process. It prioritizes the elements just discussed: the user and the purpose they desire to accomplish. This means that an initial round of user research can be revolutionary in uncovering deep-rooted desires. Conducting user interviews or desktop research, such as competitive analysis, can reveal insights into potential users and what problems they face.
For example, a design problem statement may be, “New mums need a way to feel connected to a support group because they spend a large amount of time alone with their babies and end up feeling isolated and lonely.” These mums have a deep-rooted desire to know they’re not alone, and a new product might help them accomplish the purpose of feeling connected.
A design team could develop an app, a social network platform, or even a brick-and-mortar venue where mums could gather. The problem statement would guide the team in navigating decisions and features, like, should we use AI? What other apps should it link to? How could the environment be designed? The framed problem provides a framework for crafting the best solution for the user.
By framing the problem with a statement narrow enough to bring focus yet broad enough for creativity, the product design team can stay simultaneously focused on design problem-solving and open to innovative possibilities.
DESIGN PROBLEM AND BRIEFCLICK HERE FOR INDEX PAGEPDF FILE - CLICK HERE FOR PRINTABLE DESIGN PROBLEM AND BRIEFDESIGN PROBLEM AND BRIEF
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The Problem and Design Brief are sometimes viewed as two different sections of the design process. However, they are very closely related. Before you can can start a design project you must find a ‘problem’ to solve. Sometimes this may be given to you as a question set by the teacher or the Examinations Board and is usually a paragraph of writing. The ‘design brief’ follows the ‘problem’ and states clearly how you intend to solve the design problem.
Below is an example of a design problem and brief. Remember, the presentation is important especially if you are taking the Graphic Products course. Above all the problem and brief must be easy to read and follow, clearly saying what the problem is and how you intend to solve it.
A number of houses have been broken into on my street. It has been noticed that the number of strangers walking down our street has increased lately and house holders are becoming concerned about the security of their houses. The police have advised people to make their houses look as if they are occupied when they go away for a holiday or even out for the evening. This may deter a potential thief from breaking into either the house or garage.
The Neighbourhood Watch scheme has also been introduced recently and this has helped people feel more secure. However, even though neighbours will keep an eye on your property if you decide to go out and leave the house empty, they cannot watch twenty four hours a day.
Often even the police ignore house alarms when they are activated because of the high number of false alarms.DESIGN BRIEF
I am going to design and make a security device that will make my house look occupied when, in fact, it is empty. Police statistics clearly show that houses are much more likely to be broken into when they are empty. Consequently, if the house looks occupied it is likely to be safe.
The device will be mobile so that it can be moved from room to room, easy to set up and control and also cheap to make. It must not be powered by mains voltage and in this way it will be completely safe to be left ‘on’ for a long time and will not be affected by power cuts. It will be activated by anyone approaching the hose from the front or back.
It must deter even profession crooks from taking an interest in our house and even convince people in the street that the house is occupied.
The brief and problem shown below has been produced for a project based on an educational toy.
THE DESIGN PROBLEM1. The brief and problem is mainly text (writing) that is printed in a clear style so that it can be read and understood easily.2. The problem is a paragraph or more in length. It describes the problem you are aiming to solve. Do not say how you intend to solve the problem, only what the problem is. If you have been given a examination question as your design project, add more detail. The example opposite is based on the following examination question:
“Design and make an educational device for young children. It must improve hand and eye coordination”.
The problem written opposite is a more detailed and imaginative way of writing the examination question. A pedestrian crossing simulator has been selected by the pupil as the educational device.3. The first sentence should state the problem, adding more detail with the following sentences.4. If the examination question does not name the product that has to be designed and made (such as an educational device) - you can mention an area that you are interested in. This could include, jigsaws, puzzles or something that could be adapted as an educational device.
THE DESIGN BRIEF1. Always start the design brief with “I am going to design and make .....”. This is followed by a general description of the type of device you feel will answer the design problem.2. Do not be too specific. The brief should be a general description that allows you flexibility regarding the type of product you intend to make. For example, if your are designing an automatic animal feeder it may be a good idea not to say the type of animal it is for, at least not at this stage in the project.3. Do not be specific about materials. It may be wise to avoid stating the exact materials it will be manufactured from (eg. pine, steel, perspex etc...). Instead describe the materials to be used as strong, tough, flexible, natural, manmade, recycled, water-proof or similar general descriptions.4. Mention points such as; safety, general size, what it will do (it’s functions), general properties of the materials needed, who it is for (eg children), basic cost of manufacture or a lower and upper cost limits, circuit requirements and other points you feel are important.
FINDING A DESIGN PROBLEM TO SOLVE - SUGGESTIONS:A. Is there a product that you could improve for a hobby or interest?B. Is there an item that you use every day that could be improved? Is there an item that could be adapted for disabled people or young children or the elderly? or another group of people?