the layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______.
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The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______.
A. racetrack B. standee C. grid D. loop Answer» C. grid View all MCQs in: Retail Management
Discussion
Related Multiple Choice Questions
This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor
Freedom layout indicates that merchandise is arranged ______________.
A store that stocks particular type of merchandise
The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as
A multi channel retailer sells merchandise ----.
Which one of the following factors is not found on a six month merchandise budget?
What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
Merchandise availability is an example of a.
Consumer do their own picking, pay in cash and carry the merchandise away A.
. Consumer do their own picking, pay in cash and carry the merchandise away A.
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Chapter 17: Store Layout, Design & Visual Merchandising by Jennifer Read
Grid Layout Elements of a grid layout design: Parallel aisles with merchandise on shelves on both sides of the aisles. Cash registers located at entrances/exits. Cost-efficient; products are easy to locate. Purchases can be made quickly; time spent shopping is minimized. High
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Chapter 17: Store Layout, Design & Visual Merchandising
72 1 Learn about Prezi JR
Jennifer Read
Mon May 12 2014
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Grid Layout
Elements of a grid layout design:
Parallel aisles with merchandise on shelves on both sides of the aisles.
Cash registers located at entrances/exits.
Cost-efficient; products are easy to locate.
Purchases can be made quickly; time spent shopping is minimized.
High shelves allowing more merchandise; all aisles are the same width; fixtures standardized.
Target has a promotional area they use to display seasonal holidays such as Christmas, Easter, Valentine's Day, Back to School, and more. Target also utilizes each wall space for more merchandise placement, and uses end caps for special offers or clearance items.
Target uses all both category signage (identifies the products being offered) and point-of-sale signage (placed near the merchandise to indicate the special offer that's being given).
Locate and purchase products efficiently and in a timely manner
Chapter 17: Store Layout, Design & Visual Merchandising
Chapter 17: Store Layout, Design & Visual Merchandising Assignment 2: Jennifer Read
Racetrack Layout Limitations
A racetrack layout limitation would be that it does not cater to customers who are short on time. They do not have time or want to "explore" a store.
3 Store Layout Designs
1.) Grid Layout
2.) Racetrack Layout
3.) Free-Form Layout
The grid layout is suited for customers
who prefer the utilitarian benefits
Target Feature Areas
Target Signage
Minimum hassle during shopping trip
Point-of-Sale Category
Racetrack Layout
Racetrack Layout Example: Herberger's
Elements of a racetrack layout design (aka "the loop")
Herberger's Feature Areas
The racetrack layout is mainly suited for
customers who prefer hedonic benefits
Customers follow loop through the store
Herberger's uses freestanding displays such as mannequins to attract customers. They also use their entrance to attract customers by appearing "visually appealing".
Has a main aisle that loops around the store to guide traffic around the different store departments.
Goal is to get customers to see merchandise in multiple departments to encourage unplanned purchases.
Low fixtures in place so merchandise is viewable beyond the racetrack.
Multiple entrances; popular departments in back of store.
Customers spend
more time in the store
Entertaining & enjoyable shopping experience
Enjoyable experience
Rewarding experience
Free-Form Layout
Elements of a free-form layout design (boutique):
Herberger's Signage
Free-Form Layout Limitations
Arranges fixtures/aisles in an asymmetric pattern.
Intimate and relaxing atmosphere.
Encourages shopping as well as browsing.
Herberger's uses point-of-sale signage near merchandise to indicate special offers or sales.
Costly layout; customers are not drawn to this type of store because of the absence of a traffic pattern. Personal selling becomes more important. The layout also reduces the amount of merchandise that can be set-up in the store.
Karma Boutique Signage
Grid Layout Example: Target
Karma Boutique engages in promotional signage, by using their window display to entice customers to come inside.
All aisles are the same height
Cash registers located by entrance of store
Grid Layout Limitations
Free-Form Layout Example: Karma Boutique
Intimate/relaxing atmosphere
The free-form layout is suited for customers who prefer the hedonic benefits
Because of shelving heights in the aisles, customers are only able to visually see the merchandise for the aisle they are standing in (therefore, customers are not encouraged to explore the rest of the store).
Karma Boutique Feature Areas
High shelving; can't see beyond the aisle
Karma Boutique uses freestanding displays such as fixtures to attract attention. They also do an amazing job with their window display to draw people into their store.
Asymmetrical fixtures and aisles
Encourages browsing
Intimate; relaxing/customers can browse
MKTG 351: Ch. 16 Flashcards
Study with Quizlet and memorize flashcards containing terms like Grid Layout, Promotional Signage, Free Form Layout and more.
MKTG 351: Ch. 16
Grid Layout
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Parallel aisles (This design layout has parallel aisles with merchandise on shelves on both sides of the aisle):
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Terms in this set (53)
Grid Layout
Parallel aisles (This design layout has parallel aisles with merchandise on shelves on both sides of the aisle):
Promotional Signage
Store window sign for a trunk show (This type of signage describes special offers, like a trunk show, and may be displayed in windows to entice customers into the store):
Free Form Layout
Asymmetric pattern (This layout arranges fixtures and aisles in an asymmetric pattern):
Racetrack Layout
Major aisle loop (This store layout provides a major aisle that loops around the store to guide customer traffic around different departments within the store):
Freestanding Displays
Mannequins dressed in the latest fashions (These displays are used to attract customers' attention and bring them into the department):
Point-of-sale Signage
Pricing and promotional signs (This type of signage is placed near the merchandise it refers to so that customers know its price and other detailed information, like whether or not the item is on sale):
End Caps
Display at the end of the aisle (A highly visible display used for higher-margin implies merchandise):
Atmospherics
The design of an environment through visual communications, lighting, colors, music, and scent to stimulate customers' perceptual and emotional responses and ultimately to affect their purchase behavior
Boutique Layout
A store design, used primarily in small specialty stores or within the boutiques of large stores, that arranges fixtures and aisles asymmetrically. Also called boutique layout.
bulk fixture
A round fixture that sits on a pedestal. Smaller than the straight rack, it is designed to hold a maximum amount of merchandise.
call-to action signage
In-store displays placed strategically to encourage customers to engage with the retailer through quick response codes.
capacity fixture
A round fixture that sits on a pedestal. Smaller than the straight rack, it is designed to hold a maximum amount of merchandise.
cash wrap
The places in a store where customers can purchase merchandise and have it "wrapped"—placed in a bag.
category signage
Signage within a particular department or sector of the store, category signs are usually smaller than directional signs. Their purpose is to identify types of products offered; they are usually located near the goods to which they refer.
center store
the middle of each aisle in a grocery store or other store using a grid layout. Contains less compelling and exciting products, though ones that customers still require such as cereal or detergent
checkout area
The places in a store where customers can purchase merchandise and have it "wrapped"—placed in a bag.
demand/destination merchandise
products that customers have decided to buy before entering the store (Example: pharmacy at Walmart)
digital signage
Signs whose visual content is delivered digitally through a centrally managed and controlled network and displayed on a television monitor or flat panel screen.
end cap
display fixture located at the end of an aisle
feature area
Area designed to get the customer's attention that includes end caps, promotional aisles or areas, freestanding fixtures and mannequins that introduce a soft goods department, windows, and point-of-sale areas.
feature fixture
A fixture with two cross-bars that sit perpendicular to each other on a pedestal.
fixtures
the equipment used to display merchandise
four-way fixture
A fixture with two cross-bars that sit perpendicular to each other on a pedestal.
free-form layout
A store design, used primarily in small specialty stores or within the boutiques of large stores, that arranges fixtures and aisles asymmetrically. Also called boutique layout.
freestanding display
Fixtures or mannequins that are located on aisles and designed primarily to attract customers' attention and bring customers into a department in stores using a racetrack or free-form layout.
gondola
an island type of self-service counter with tiers of shelves, bins, or pegs
grid layout
a store design, typically used by grocery stores, in which merchandise is displayed on long gondolas in aisles with a repetitive pattern
hedonic benefit
shopping for pleasure, entertainment, and/or to achieve an emotional or recreational experience
idea-oriented presentation
a method of presenting merchandise based on a specific idea or the image of the store
impulse products
Products purchased without planning (Example: gum or mints by checkout)
loop layout
A type of store layout that is designed to lead customers from the front of the store, through the store, and back to the front or in a loop around the store.
mannequin
Life-size representation of human bodies, used to display apparel.
planogram
A diagram created from photographs, computer output, or artists' renderings that illustrates exactly where every SKU should be placed.
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