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    Meesho ropes in nine celebrities for ‘Mega Blockbuster Sale’ campaign

    Meesho, an Indian internet commerce company, today announced its upcoming ‘Mega Blockbuster Sale’ campaign.

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    Meesho ropes in nine celebrities for ‘Mega Blockbuster Sale’ campaign

    by Editorial September 5, 2022 Reading Time: 2 mins read

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    Meesho, an Indian internet commerce company, today announced its upcoming ‘Mega Blockbuster Sale’ campaign. This is in line with the company’s efforts to go deeper and build local relevance with customers across Bharat.

    The platforms stated that the idea behind the campaign is to create a visual world representing celebrities as sellers of various categories, spreading awareness about the company’s unique value proposition of quality products at lowest prices.

    Through these films, Meesho aims to showcase how shopping on the company’s app mirrors the enjoyable, real-world experience of physical markets. The 9 celebrities who are relatable figures for most Indians, have a pan-India fan following and are at the top of their craft and careers, are aligned with Meesho’s values. WIth a total of 12 films, each master is shot in Hindi, Tamil, Bengali and further amplified in other regional languages like Marathi, Malayalam, Kannada, Telugu and Gujarati.

    Megha AgwarwalMegha Agwarwal, CXO User Growth, said, “Through this campaign we are not only looking to target the average 125 million existing monthly users on our platform but every Indian who is looking to shop for their festive needs at affordable prices, without compromising on quality. Simultaneously, sellers will have the whole of India to cater to, giving them a chance to build on their customer base. The celebrities we are engaging with as part of the Saal ke Sabse Kam Daam campaign enjoy tremendous love and affection across the country, which helps us in communicating the offerings to our customers and the opportunity to our sellers in the best possible way.”

    Commenting on his association with Meesho for the campaign, Ranveer Singh said, “Fashion has seen rapid evolution in the past 2 years. Everyone is now trying to experiment and develop their personal sense of style. In that light, I am elated to associate with a platform like Meesho, which is helping local sellers across various different categories, to bring their products forward. Not only will you be able to find the perfect gifts for your friends and family at the best affordable prices, there is also no compromise on the quality. And through Meesho’s industry-first tenet, your choice will help make the festive season great for local sellers.”

    One of cricket’s most successful captains, Rohit Sharma said, “It gives me great pride to associate with Meesho and play a key part in supporting the local economy. The brand provides local sellers a powerful platform to scale their business. Also, the wide range of products, at pocket-friendly price points make it the preferred choice for customers. I look forward to working closely with the team.”

    Tags: MeeshoMegha AgwarwalRanveer SinghRohit Sharma

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    Meesho ropes in celebs to push five

    Softbank-backed Meesho has roped in seven celebrities, including filmstar Ranveer Singh, Deepika Padukone, and cricketers Rohit Sharma and Sourav Ganguly, to push its five-day annual festive sale -- Mega Blockbuster Sale -- starting September 23,

    Meesho ropes in celebs to push five-day mega sale beginning Sept 23

    Meesho ropes in celebs to push five-day mega sale beginning Sept 23 Softbank-backed Meesho has roped in seven celebrities to push its five-day annual festive sale -- Mega Blockbuster Sale

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    Meesho | Celebrities advertisements | Online shopping

    Press Trust of India  |  New Delhi

    Last Updated at September 4, 2022 15:35 IST

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    SoftBank-backed Meesho adds 8 Indian languages to tap more users

    Softbank-backed Meesho has roped in seven celebrities, including filmstar Ranveer Singh, Deepika Padukone, and cricketers Rohit Sharma and Sourav Ganguly, to push its five-day annual festive sale -- Mega Blockbuster Sale -- starting September 23, the company said on Sunday.

    The company will first time target to go deeper into the regional market with app versions in eight vernacular languages - Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia - to potentially reach 350 million users in these regions.

    The celebrities have been roped in to create influence over local audiences.

    "Meesho has also partnered with nine well-known celebrities across the country, namely Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly, to spread awareness about the company's value propositions.

    "These celebs will be seen in a brand new, quirky avatar, each of them donning the role of sellers in different categories and representing the regions they respectively belong to building local relevance with customers across Bharat," Meesho said.

    The unicorn e-commerce start-up claims to have increased registered seller base around 3 times to 7.25 lakh compared to 2.5 lakh it had during last year's festive season sale and product listing on the platform has gone by over 4-fold to 65 million from 16 million on October.

    "On an average, sellers on Meesho have seen their business grow by 82 per cent within two years," the statement said.

    During the last year, the 5-day annual sale saw Meesho said that around 60 per cent orders on the platform came from tier 4 and beyond regions.

    "We are working with lakhs of sellers across the country, many of whom will be selling online for the first time this festive season. At Meesho, we are focused on building a platform that enables high growth and margins for MSMEs, giving them the confidence to digitize their business and succeed on Meesho," Meesho CXO for Business, Utkrishta Kumar said.

    The company claims to have increased its Monthly Active Users by 2.5 times to 127 million in August 2022 from around 50 million a year ago.

    (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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    Sideways launches multi

    Best Media Info: The ‘Mega Blockbuster Sale’ campaign aims to establish Meesho as India’s biggest marketplace, one that provides access to all ‘local and neighbourhood’ markets of India at lowest prices, for| Marketing News

    Marketing

    Sideways launches multi-starrer campaign for Meesho’s Mega Blockbuster Sale

    Sideways launches multi-starrer campaign for Meesho’s Mega Blockbuster Sale The ‘Mega Blockbuster Sale’ campaign aims to establish Meesho as India’s biggest marketplace, one that provides access to all ‘local and neighbourhood’ markets of India at lowest prices, for both the seller and consumer

    BestMediaInfo Bureau

    Delhi, September 14, 2022

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    Meesho has launched a campaign for its Mega Blockbuster Sale: ‘Saal ke Sabse Kam Daam’. The announcement has been made through a star-studded campaign conceptualised by Sideways.

    The sale will run from September 23 to 27.

    While other e-commerce players have used this festive occasion to cater to the ‘new age and big-brand at discount’ seeking consumers, mostly from urban India, Meesho, with the ambition to democratise internet commerce, is inviting the value-conscious shoppers and ambitious sellers from all parts of the country to buy and sell on Meesho.

    The ‘Mega Blockbuster Sale’ campaign aims to establish Meesho as India’s biggest marketplace, one that provides access to all ‘local and neighbourhood’ markets of India at lowest prices, for both the seller and consumer.

    The campaign has been devised to address the key barrier in adoption of ecommerce by mass India - a sense of distance and 'not-for-me' feeling.

    The campaign features mega stars from across the country; Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly - who play local marketplace sellers.

    With products available across categories beyond just fashion and beauty, the campaign strategically uses celebrities to introduce the multi-category selection from home decor, furnishing, wearables, and all the things that consumers will be looking to buy this festival season.

    This ambition and vision have been brought to life by the campaign’s light-hearted films that encapsulate the nuances of a physical market with a host of nine celebrities. Packed with a total of 12 films, shot in Hindi, Tamil, Telugu, and Bengali and further amplified in other regional languages, it ensures that the message reaches all corners of the country.

    Nilay Moonje of Sideways, said, “We needed an idea that could easily connect with shoppers who love shopping in their local market. We were aware that our starting point couldn’t be the online or eCommerce ecosystem. It had to come from what felt familiar. So, when we thought, ‘What if Meesho was actually a market?’, the whole idea just smoothly emerged out of it.”

    Sameer Sojwal added, “Once we arrived at the idea, we didn’t really have to worry about what to do with the celebrities. They became an integral part of the idea. What better than having the most familiar faces as shopkeepers, selling you your most wanted products, that too in the most entertaining way? When you see the ads, you’ll see how each celeb has done an incredible job bringing alive the Meesho market.”

    Vishwajeet Sinha, Head of Brand Communications, Meesho, added, “We were launching a new annual festival sale IP- ‘Mega Blockbuster Sale’ with the ‘Marketplace’ proposition. It was to be amplified by the presence of nine megastars from the Film and Cricketing community of India. We were looking for an idea that could tie all three points in a seamless manner and remain relevant and exciting for our users. Using celebs as ‘Sellers’ was a master stroke as it is first of its kind in e-Commerce advertising and celebrates Meesho's marketplace ecosystem of buyers and sellers.”

    Hindi Sale Announcement film:

    Tamil Sale Announcement film:

    Telugu Sale Announcement film:

    Ranveer Singh: Deepika Padukone: Kapil Sharma: Rohit Sharma: Sourav Ganguly: Karthi Sivakumar: Trisha Krishnan: Ram Charan: Rashmika Mandanna:

    [email protected]

    Tags: Sideways Meesho Mega Blockbuster Sale

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