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Which Products Are Produced And Marketed By Companies To Many Retailers?

March 17, 2023

WHICH PRODUCTS ARE PRODUCED AND MARKETED BY COMPANIES TO MANY RETAILERS?

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What is Fashion retailing, marketing, and merchandising – Britannica

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V2 Retail Lt(V2kart) New Delhi, India, is the headquarters of V2 Retail Lt which was founded in 2001. In India, the company has 77 fashionable stores operating across 17 states.

Although its hand and home hygiene products, laundry, and in-home food and refreshment categories drove growth, the company’s food solutions and out-of-home ice cream sales took a hit because of channel closures.

What is Fashion retailing, marketing, and merchandising – Britannica

Fashion marketing is the process of managing the flow of merchandise from the initial selection of designs to be produced to the presentation of products to retail customers, with the goal of maximizing a company’s sales and profitability. Successful fashion marketing depends on understanding consumer desire and responding with appropriate products.

National Brands (also known as Manufacturer’s Brands) • Products designed, produced, and marketed by a vendor and sold to many different retailers. • The vendor is responsible for developing the merchandise, producing it with consistent quality, and undertaking a marketing program to establish an appealing brand image.

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Designed, produced, and marketed by a vendor and sold by many retailers. Developed by a retailer and only sold in the retailer's outlets.

This list ranks the largest retail companies, according to the international consulting firm Deloitte. Copanies are ordered by revenue from retail operations in millions of US Dollars in FY 2020.

When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using: As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.

However, many major apparel brands sell clothing made from many different materials. Therefore, the clothing lines are often produced in different factories all over the world.

Question: Which products are produced and marketed by companies to many retailers. Try Now Retail Management FREE MCQ Quiz and improve your speed and knowledge.

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[Solved] Which products are produced and marketed by companies to many retailers?

Q.

Which products are produced and marketed by companies to many retailers?

A. national brands B. local brands C. unbranded D. commodities

Answer» A. national brands

View all MCQs in: Retail Management

Discussion

Related Multiple Choice Questions

Many retailers have improved their operation productivity through -----.

Many retailers have improved their operation productivity through -----.

What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?

Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands

What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?

Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?

Independent retailers who use a central buying organization and joint promotional efforts are called a

When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:

As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.

In which of the following retailers are salespeople ready to assist in every phase of the locate-compare-select process?

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18.2 Major Types of Retailers

This free textbook is an OpenStax resource written to increase student access to high-quality, peer-reviewed learning materials.

Principles of Marketing

18.2 Major Types of Retailers

18.2 Major Types of Retailers

LEARNING OUTCOMES

By the end of this section, you will be able to:

1 Characterize various store retailers.

2 Characterize various non-store retailers

Retailers, in some form or another, have been around for most of human history. As early as 800 BCE in ancient Athens, Greece, businesspeople sold their goods in developed markets at the city’s center.8 Throughout history, this type of business has grown and become more specialized based on the needs of customers and the ability we now have to travel fairly easily. Today, retailers are often defined by their product lines—a group of products that are related to one another. Retailers are broken into two main categories, store or non-store retailers, which are further broken into retail types. Retail types are defined by their product lines. See Table 18.1 for a breakdown of retail types, the typical product focus for that retail type, and examples of retailers that fall into that type.

Retail Type Product Focus ExampleStore Retailers

Specialty Store Single product line AutoZone

Department store Wide variety of product lines JCPenney, Kohl’s

Supermarket Multiple product lines; focused mostly on grocery with limited services Publix, Kroger, Save A Lot

Superstore Combination of supermarket and department store Target, Walmart

Convenience Store Limited range of everyday items 7-Eleven, Speedway

Category killer Very large superstores with wide product lines within a category Best Buy, Lowe’s, Home Depot, Staples, Office Depot

Discount store Broad range of products with few or no services Dollar General, Dollar Tree, Family Dollar

Off-price retailer Brand name overstock, irregulars, and closeouts T.J.Maxx, Ross

Factory outlet Overstock or over-manufactured brand-name items, usually clothing; typically in a mall setting with other factory outlets Sawgrass Mills Factory Outlet, Indiana Premium Outlets, Osage Outlets; Hanes Outlet, L.L.Bean Outlet

Warehouse club Bulk items at discount for paid membership Sam’s Club, BJ’s, Costco

Non-store retailers Vending machines, direct-mail catalogs, television home shopping online, telemarketing, direct selling

Automatic vending Unmanned with very limited product line located in places store retailers are not Snack and beverage machines in a hospital waiting room

Direct mail and catalogs Limited product lines advertised through the mail Tiffany & Co.’s Blue Book, L.L.Bean, Fingerhut

Television home shopping Limited product lines advertised on television Home Shopping Network, QVC

Online retailing Can be wide or limited product lines of products offered for sale via the Internet Amazon

Telemarketing Very limited product line sold via the telephone

Direct selling Very limited product line sold by salespeople who are very knowledgeable about the product and sell directly to a business or end user; used in B2C, but more often in B2B

Kirby Vacuums (B2C)

Publishing companies (B2B)

Technology companies (B2B)

Table 18.1 Types of Retailers

Store Retailers

Retailers tend to be the easiest of the channel members to identify because we see them everywhere we go, both in person and online. A store retailer is a traditional brick-and-mortar establishment where products are displayed for customers to purchase. Store retailers can be categorized in many ways based on their strategy mix, which includes a combination of store hours, location, product assortment, and prices.9

As the number of store retailers has decreased significantly over the years due to their higher operating costs, some companies have found more innovative ways to provide their products in a similar setting. For example, Amazon Go is a store retailer that allows customers to shop in-store, but has eliminated the use of cashiers (and long lines). As customers choose the products they want, the automated store keeps track of the purchase and charges the customers when they exit the store.10

Specialty Stores

Specialty stores focus on selling a single type of product or a single product line. The employees of specialty stores are often very knowledgeable about the products they sell and offer high levels of customer service. For example, when you need a new battery in your car, you may head straight to AutoZone, a retailer specializing in vehicle parts. When you arrive, an associate will be able to assist you in choosing the correct battery for the make and model of your car, and sometimes, they may be able to install it for you.

Department Stores

Department stores are typically larger than specialty stores and have separate areas or departments for similar product lines. For example, areas could include shoes, kids’ clothing, housewares, and so on. Each compartmentalized area may mimic the look and feel of a specialty store to make for a more intimate experience, but often the sales associates are not highly trained in each area. For example, Kohl’s, a department store chain in the United States, has separate departments containing women’s fashion, shoes, kitchenware, and toys.

Supermarkets

A supermarket is defined as a store that mostly focuses on a product mix of grocery items but also carries household and personal items and offers limited services. One example is Publix, an employee-owned supermarket chain that opened in 1930 and has nearly 1,000 stores in the southeastern United States.11 Publix’s average retail size is roughly 32,000 square feet, and more than 50 percent of its shelves are dedicated to grocery items. The other 50 percent consists of cleaning items, toiletries, over-the-counter medicines, beer/liquor, and personal hygiene products. Like most supermarkets, Publix also offers a deli, a bakery, hot food bars, a pharmacy, some apparel, and sometimes even pool supplies, toys, and other nonfood items.

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